Forrest Hall named to SUAA board
Tanya Forrest Hall ’93 has been among Atlanta’s most passionate Syracuse alumni ever since relocating to the area from New York. She’s served on Falk College’s Sport Management Advisory Board, is actively involved with Syracuse’s Alumni Club of Atlanta, and now she’s sharing her love of all things Orange on a global scale as a member of the Syracuse University Alumni Association Board of Directors.
Forrest Hall was recently featured on Orange Voices, a new video series in which alumni reflect on their experiences, all that makes Syracuse special, and what it means to be part of this elite group:
Forrest Hall is executive sales director for the Southeast region of American Urban Radio Networks (AURN), the largest African American-owned radio network, with more than 300 affiliates nationwide and an estimated 25 million listeners. Her accomplished career combines retail, marketing, and sports management knowledge, and it’s a professional path she discovered at Syracuse.
“I actually began my journey as a pre-med major and quickly learned I didn’t want to do that,” she says. “So I started investigating the world of business, and I realized that I had more of a head for business than I did for science. And I appreciated that, because that saved me a lot of years of unhappiness.”
After graduating with a bachelor’s degree in retail management from the former College for Human Development and the Whitman School of Management, Forrest Hall entered the Bloomingdale’s Department Stores executive training program. During nearly five years there, she rose from manager to buyer. But she was looking for more and studied sports marketing and management at New York University, then transitioned to the sports industry.
Landing a position at Empire Sports and Entertainment, Forrest Hall worked with such clients as Radio City Music Hall, Madison Square Garden, Louis Harris and Associates (The Harris Poll), and the New Jersey Nets. From there, she moved on to Newark Sports and Entertainment, where she was responsible for developing and managing a multimillion-dollar operating budget and organizing community support for what is now the Prudential Center, a sports and entertainment arena. Forrest Hall then signed on with AURN in New York City, developing and executing national marketing and promotional campaigns. She and her husband relocated to Atlanta where she developed and directed multicultural marketing strategies with the Atlanta Braves for five years, but later returned to AURN. She’s also a marketing consultant for Vanguard Strategic Partners. In 2014, Forrest Hall earned a Marketing Strategy for Business Leaders certificate—a MBA-level marketing certificate program—from Cornell University’s Johnson Graduate School of Management.
Forrest Hall’s new role on the SUAA board marks the next phase in what she considers a lifetime journey of supporting her alma mater. “The beauty of Syracuse is that it never leaves you. Anyone who knows me knows how much I adore this institution, and I will always stay connected because of that love,” she says.